Search Engine Optimization (SEO) is a critical digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). In a world where online presence is paramount, SEO is the cornerstone of attracting organic, high-quality traffic to websites. It involves a multifaceted approach, including keyword research, on-page optimization, content creation, link building, and technical optimizations. SEO professionals analyze search engine algorithms to understand how they determine website rankings, and they use this knowledge to strategically optimize web content. By selecting relevant keywords and integrating them naturally into website content, meta tags, and headings, SEO practitioners help search engines understand the content’s relevance to specific user queries